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According to information, the nike free run australia launch of the "drums Olympics" activities is "zero threshold, on July 28, to August 12 during the Olympic Games, the registered shoot through network member account or shoes QQ number, baidu, pay treasure, sina micro blog etc account, all can log on to Nike official website with change hands, for far of China in London Olympic athletes drums. In addition, pat shoes nets also set the ipad, millions of shoes awards, each for the Chinese delegation of tambourines on hand,http://www.nikefreerunx2012k.com/ can obtain appropriate gift.

"Now is the perceptual consumption age, more attention is paid to the nike free run womens user emotional satisfaction." Nike vice President, said the launch the Olympic tambourines activities, let consumer close to, to participate in, the release of their Olympic passion, bring in the user excited, appeal and enjoyable experience at the same time, will Nike enterprise culture, the Olympic spirit, the consumption psychology need organically, etc, so as to strengthen the linkage of the user and Nike brand, enhance the brand image and realize the brand value.

It is worth noting that, at present in the electronic commerce field, nike free enterprise with low price and low complicity to discount to attract consumers, and pat shoes nets try for the first time through the participation of the game and the user interaction on, seize the Nike consumer entertainment psychology, to break through the traditional marketing way, and close the distance between each other, for Nike e-commerce to create more fun and passionate user experience taken the first step.

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