Along with the international brands such as cheap nike free run, Adidas poured in two or three mainland line city, local small and medium-sized brand began to face one disaster after another dilemma. Analysts generally believe, Nike industry will be staged a series of tragic "stay strong and eliminating the weak" contest, is small and second-tier brands will be a greater challenge, the final will by current 20, integrating the reduced to 5-6.
But in recent years the mainland two or three line of the city residents' consumption ability also rises ceaselessly,http://www.nikefreerunx2012k.com/ nike free run 2 and Adidas were seized business opportunities, setting up more stores and development in the price of product to compete for customers, make Nike brand more difficult to digest inventory, "because the price of similar words, international brand certainly more attractive". She believes the mainland market will enter a period of acceleration of the survival of the fittest; future Nike brand concentration will be higher and higher.
nike free run group researcher Zhou Xiucheng said, consumer purchasing power lifting, leading local brand suffered a "deal a frontal attack", market share is gradually lost, and foreign brand share has increased. He also considered that the Nike brand will usher in the integration tide, the first step is for distribution network integration, including slow opening new stores, closure of inefficient branch; the next is the brand integration, small and medium-sized brand Nike may become a takeover target.
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